Evaluation Question 3

What kind of media institution might distribute your media product and why?

When researching distribution companies we decided that Paramount Pictures was the most suited to our film opening, as they have distributed lots of successful action films, such as Indiana Jones, Mission Impossible and Iron Man. 

However our film would most likely be a smaller budget film and use an independent release, so a distribution company more suited to this would be better. Some research on this found Bulldog Films, an independent UK film distributor that releases films across all platforms. It releases films in all genres, including many action films such as Transgression and Dark Planet.

We can also release our film on streaming sites such as Netflix and Amazon Prime. These are good because they don’t cost as much to distribute and with a small budget we’d want most of our budget to go to the actual production of the film. It also makes it cheaper for audiences, as they don’t have to go to the cinema, meaning that more people watch it. Sites such as Netflix are very popular with our target audience age bracket (16-24), allowing us to direct the film to them.

As DVDs and the cinema are more expensive, there is a higher risk of piracy of our film, so having it available online, for lower prices and wider availability, would lower this risk and please the audience.