Evaluation Question 4 & 5

Who would be the audience for your media product and how did you attract/address your audience?

Target Audience Demographics

This table shows the percentage of 15-24 year olds in the audiences of the top 20 2015 films. The top film is a comedy, and therefore not applicable to our film. However, 2-9 are all action films. The majority of action film audiences in 2015 were made up of this age group, showing that is the idea target audience.

This shows the most popular films amongst male audiences. All 6 are action films.

These show which social groups the films were most popular with. Action films came up most often with C1-DE audiences. C1 people make up the majority of the country, showing the popularity of action films.

This shows the social groups percentage in terms of disability and ability. In cinema, around 20% of audiences were disabled, showing that cinema is accessible to everyone. Our film would ideally be distributed in cinemas, so we would want a diverse audience, and this shows that is easily achieved.

Audience Profile

How did we attract and address this audience?

To attract this audience in our film opening we:

• Used a female protagonist who fit within the age bracket (16-24) of our target audience.
• Ensured our film opening fit within the action genre.
• Researched codes and conventions of action films to include in our opening.
• Included specific action film features such as violence to appeal directly our target audience.